4 Ways to Apply Yoga Principles
as a Business!
Yogis in general and
Yoga teachers in particular ask themselves how they can extend the practice of
yogic principles in they daily life. This applies to you as a consumer but also
as a professional or a business owner. How can your business contribute to the
world without taking from it? We have asked NAMASTA (www.namasta.com) to provide some guidance.
The authors of "Mindfulness
and Money",
who are Buddhist teachers who have been
successful in the business arena offer various suggestions. Their angle is that
you can become more aware of what you do as an individual in money matters. The
new corporate-speak for that is "corporate social responsibility". It
essentially means that you, as a provider of services, can act as a good
citizen and in a mindful manner.
The authors share a number of actions that individuals can
take when spending to limit damage, mostly from an environmental standpoint.
Here are, with a few adaptations for a business setting, some insights:
1. Your Location
Choose a place that reduces the need to drive. See if you
can locate in an area that can easily be accessed by foot, bikes and public
transportation. Choose a low-energy building.
2. Utilities
Make sure your building has or gets with adequate
insulation, energy-efficient lighting, heating and other appliances. If the
choice is available, choose an electricity supplier that offers energy from
renewable sources. If you offer heated classes, figure out ways to conserve
energy.
3. Consumption
Did you know the percentage of trash that is getting recycle
has actually been decreasing in the
United States over the past few years? Reduce your consumption, reuse and
recycle. Try to reduce the amount you travel. Make improvements to limit waste.
Prefer materials that are renewable, recyclable and whose production and
disposal do not damage the environment. For instance, if you offer water
bottles or paper cups, make sure your studens dispose of them in appropriate
recycling bins.
4. Your Providers
Seek fair-trade vendors where possible, and prefer products
that are organic have not been tested on animals, for instance if you offer
herbal teas or massage creams. Prefer local providers.
The authors ask:
- in
what way could you implement those steps?
- What
makes it difficult to do some of those things?
- What
other changes could you make to how you operate?
Review the list again and see how you can make a difference.
This article was
submitted by Bernard Slede, President of NAMASTA. NAMASTA is the membership
organization for yoga professionals and studio owners. NAMASTA is a member of
Business for Social Responsibility and encourages the yoga community to adopt
and promote business responsibility. For a nominal membership fee, NAMASTA
offers yoga teachers access to liability insurance, health benefits and
discounts on yoga products. To learn more about NAMASTA, visit www.namasta.com or call toll-free
1.877.626.2782 (1 877 NAMASTA).