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Owners, Yoga and Recession, Yoga and Economy,yoga business, Yoga business ideas "> <meta name=resource-type content=document> <meta name=description content="YOur Yoga Studio can thrive during the Recession"> <meta name=Copyright content=Yogafinder> <meta name=Author content=Yogafinder> <meta name=robots content=Index> <meta name=rating content=General> <meta name=distribution content=global> <!--[if gte mso 9]><xml> <o:shapedefaults v:ext="edit" spidmax="6146"/> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1"/> </o:shapelayout></xml><![endif]--> </head> <body bgcolor="#FF6633" lang=EN-US link=blue vlink=purple style='tab-interval: .5in'> <div class=Section1> <table class=MsoNormalTable border=0 cellpadding=0 style='mso-cellspacing:1.5pt; mso-yfti-tbllook:1184;mso-padding-alt:0in 5.4pt 0in 5.4pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='background:#D6BFD8;padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal><a 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<div><font size=2><font size=2><font size=2><font size=2><font size=2><font size=2></font><font face=Arial><font size=5><em><strong>Karyn's&nbsp;Monthly Yoga Tips</strong></em></font> ---> <div align=center> <table class=MsoNormalTable border=0 cellspacing=8 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:6.0pt;mso-yfti-tbllook:1184;mso-padding-alt: 3.0pt 3.0pt 3.0pt 3.0pt' nowrap> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='background:#FF6633;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <table class=MsoNormalTable border=0 cellpadding=0 width=500 style='width:375.25pt;mso-cellspacing:1.5pt;background:#3366CC;mso-yfti-tbllook: 1184;mso-padding-alt:0in 5.4pt 0in 5.4pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='padding:0in 5.4pt 0in 5.4pt'> <p><b><span style='white'><span style='font-family:"Arial","sans-serif"; color:white'>Marketing ideas for any Yoga Studio/Business during a Slower Economy <strong><span style='font-family:"Arial","sans-serif"'> <o:p></o:p></span></strong></span></p> <p><strong><span style='font-family:"Arial","sans-serif";color:white'>By: </span></strong><span style='white'><span style='font-family:"Arial","sans-serif"; color:white'>John Galbraith from Twin Yoga </span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> <td rowspan=2 style='padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><v:shape id="Picture_x0020_2" o:spid="_x0000_s1030" type="#_x0000_t75" style='position:absolute;margin-left:53.75pt;margin-top:0;width:93.75pt; height:93.75pt;z-index:1;visibility:visible;mso-wrap-style:square; mso-wrap-distance-left:0;mso-wrap-distance-top:0; mso-wrap-distance-right:0;mso-wrap-distance-bottom:0; mso-position-horizontal:right;mso-position-horizontal-relative:text; mso-position-vertical:absolute;mso-position-vertical-relative:line' o:allowoverlap="f"> <v:imagedata src="yogaarticleimages/YA11.jpg"/> <w:wrap type="square" anchory="line"/> </v:shape><![endif]--><![if !vml]><img width=125 height=125 src="yogaarticleimages/YA11.jpg" align=right v:shapes="Picture_x0020_2"><![endif]><span style='mso-no-proof:yes'></span></span></span><span style='mso-bidi-font-size: 12.0pt;mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='padding:.75pt .75pt .75pt .75pt'></td> </tr> </table> <p class=MsoNormal><span style='font-size:10.0pt;mso-fareast-font-family: "Times New Roman";display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellpadding=0 width=500 style='width:375.0pt;mso-cellspacing:1.5pt;background:#D6BFD8;mso-yfti-tbllook: 1184;mso-padding-alt:0in 5.4pt 0in 5.4pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto'><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'>Why are wall street stockbrokers filling up the yoga studios in record numbers in New York City?<span style='mso-spacerun:yes'>  </span><o:p></o:p></span></p> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto'><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'><br> Could this recession be a time and opportunity to help others to find our local yoga studios to relax and find some peace from all external noise?<o:p></o:p></span></p> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto'><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto'><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'>If we decide to go to place of fear and see our yoga studio as another place doomed for failure due the economy..we will lose sight of a much grander plan to help others find yoga to be relaxed during a major shift.<span style='mso-spacerun:yes'>  </span><o:p></o:p></span></p><br> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto'><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'>Time is now for yoga studios to really thrive and give others that space to go inward and away from all the noise on TV, their jobs, and stress of daily external life. You can be the driving force to make sure that they learn the connection of yoga and the mandatory reason to attend yoga class for their well being.<o:p></o:p></span></p> <br><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto'><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'>So let s look at 5 marketing steps that you can take to keep your yoga students and find new yoga students in your community:<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'>&nbsp;<o:p></o:p></span></p> <p class=MsoListParagraph style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:1.5in;mso-add-space:auto;text-align:justify;text-indent: -.25in;mso-list:l0 level3 lfo2'><![if !supportLists]><span style='font-size:14.0pt;font-family:Wingdings;mso-fareast-font-family: Wingdings;mso-bidi-font-family:Wingdings'><span style='mso-list:Ignore'>§<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><b><span style='font-size:14.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman"'>Referral Program </span></b><span style='font-size: 14.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman"'>- Start running  refer a friend or  bring a friend to yoga class programs with your current yogis. Using signage at yoga class sign in and/or posters, invite yoga students to have their friends come into yoga class with them for FREE. A great time to try this is during the holidays.<o:p></o:p></span></p> <p class=MsoNormal style='margin-left:2.25pt;text-align:justify'><span style='font-size:14.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoListParagraph style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:1.5in;mso-add-space:auto;text-align:justify;text-indent: -.25in;mso-list:l1 level1 lfo4'><![if !supportLists]><span style='font-size:14.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:14.0pt; font-family:"Times New Roman","serif";mso-fareast-font-family:"Times New Roman"'>Internet Marketing </span></b><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'> Have a website. Use the Internet to communicate with your yoga students posting yoga events, emailing yoga students, and newsletter to stay on their radar. Look for new and existing yoga students by posting events on other websites like <A href="http://www.YogaFinder.com">YogaFinder</a> so they can discover your yoga workshops. Set up a template that you can use every month to communicate new programs, special offerings, clothes etc. The more you communicate with them, the tighter the bond with your yoga students and the more involved they will be.<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoListParagraph style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:1.5in;mso-add-space:auto;text-align:justify;text-indent: -.25in;mso-list:l1 level1 lfo4'><![if !supportLists]><span style='font-size:14.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:14.0pt; font-family:"Times New Roman","serif";mso-fareast-font-family:"Times New Roman"'>Beginner s Series </span></b><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'>- Advertise in local weekly newspapers (very inexpensive) or go grassroots and put posters up in local coffee shops, Laundromats etc. This is a great time to expand your base of yoga students. I would offer a beginner s price for a pack of 6 yoga classes to start the program, offering a morning and evening class.<span style='mso-spacerun:yes'>  </span>Make Beginners feel very comfortable on that first visit to your yoga studio.<o:p></o:p></span></p> <p class=MsoNormal style='margin-left:30.0pt;text-align:justify'><span style='font-size:14.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoListParagraph style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:1.5in;mso-add-space:auto;text-indent:-.25in;mso-list: l1 level1 lfo4'><![if !supportLists]><span style='font-size:14.0pt; font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family: Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:14.0pt; font-family:"Times New Roman","serif";mso-fareast-font-family:"Times New Roman"'>Sell Yoga Accessories </span></b><span style='font-size:14.0pt;font-family: "Times New Roman","serif";mso-fareast-font-family:"Times New Roman"'>- Make extra revenue selling blocks, mats and t-shirts. Most yoga studios do not have much room for yoga products or a boutique& but with some smart planning you can change that. Many yoga students need blocks, straps and mats for a yoga class. You can display one of each at the sign up desk and store inventory in a nearby closet. Yoga Students like having a yoga t-shirts or yoga mug with your Yoga Studio Name so they feel a part of a team.<span style='mso-spacerun:yes'>  </span>Place a pinup of your yoga branded name t-shirt behind the front desk.. These are great to brand your yoga studio and get the word out there as well.&nbsp; All of these products can be found on the internet at wholesale prices and resold in the studio for a profit. You ll find that these sales will build up and provide you with much needed additional revenue.<o:p></o:p></span></p> <p class=MsoNormal style='margin-left:2.25pt'><span style='font-size: 14.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoListParagraphCxSpFirst style='mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;margin-left:1.5in;mso-add-space:auto; text-indent:-.25in;mso-list:l1 level1 lfo4'><![if !supportLists]><span style='font-size:14.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:14.0pt; font-family:"Times New Roman","serif";mso-fareast-font-family:"Times New Roman"'>Special Theme Yoga Classes<span style='mso-spacerun:yes'>  </span>-</span></b><span style='font-size:14.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></p> <p class=MsoListParagraphCxSpLast style='mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;margin-left:1.5in;mso-add-space:auto'><b><span style='font-size:14.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman"'>Boot Camp / All Day Yoga Immersion </span></b><span style='font-size:14.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman"'>- It s time to have a fun day of yoga! This is a great chance to invite yoga students and their friends to an event that can be a lot of fun and provide the studio with new faces. Most of the time you can have the event right at your yoga studio& .you can bill it as a full day immersion or boot camp& .have fun with posters for the event and event branded accessories (water bottles, shirts etc.).<span style='mso-spacerun:yes'>  </span><b>Have other Yoga programs </b><span style='mso-bidi-font-weight:bold'>like a yoga children s program, woman s centered yoga program, men over 50 s yoga class, yoga for golfers, yoga for surfers, and any yoga class you feel will address some of the needs of your community. Look at your community and decide the niche market that you could help others feel comfortable and connected to their peer group in your yoga studio.<span style='mso-spacerun:yes'>  </span>Even better have an after yoga class gathering serving tea in your yoga studio or nearby restaurant.<span style='mso-spacerun:yes'>  </span>Another program to have after yoga class might be a seva program to help others in the community.</span><o:p></o:p></span></p> <br><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'>These are only a few of the yoga marketing tools to help you get started on a road during this recession to guiding others to find their own strong inward spirit, relaxation, and energy on the yoga mat.<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'><span style='mso-spacerun:yes'> </span><o:p></o:p></span></p> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto'><span style='font-size:14.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"'>Written by John Galbraith, Founder of <a href="http://www.twinyoga.com/" target="_blank">www.twinyoga.com</a> <o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:11.0pt;mso-bidi-font-size:12.0pt; font-family:"Times New Roman","serif"'><br style='mso-special-character: line-break'> <![if !supportLineBreakNewLine]><br style='mso-special-character:line-break'> <![endif]><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='font-size:10.0pt;mso-bidi-font-family:Times'><o:p></o:p></span></p> </td> </tr> <tr align = "center"><td align = "center"> <a href="http://www.yogafinder.com/yoga.cfm?yoganumber=25663" target="_blank" title="Yoga T-shirts"><IMG SRC="http://www.yogafinder.com/yogaimages/25663.JPG" BORDER="0" ALIGN="center" ALT="Custom Made Yoga T-shirts for Yoga Students" ></a><br> <tr align = "center"><td align = "center"> <a href="http://www.yogafinder.com/yoga.cfm?yoganumber=25778" target="_blank" title="Custom Made Yoga Mugs for Yoga Students"><IMG SRC="http://www.yogafinder.com/yogaimages/25778.JPG" BORDER="0" width="104" Height="96" ALIGN="center" ALT="Custom Yoga Made Mugs for Yoga Students" ></a><br> <tr align = "center"><td align = "center"><FONT face=arial color=#ffffff size=2> Custom Made Yoga<Br> Mugs for Yoga <br>Students</td></a></tr> </table> </div> </td> <td style='padding:.75pt .75pt .75pt .75pt'></td> </tr> </table> </div> <CENTER><FONT face=helvetica,arial size=3></FONT> <P><FONT face=helvetica,arial size=3><FONT face=arial color=#ffffff size=2><B></B></FONT></FONT></P> <HR width="90%" SIZE=1> <FONT face=helvetica,arial size=3><FONT face=arial color=#ffffff size=2><B><BR><FONT face=arial color=#ffffff size=2><A title="YogaFinder's Home Page" href="http://www.yogafinder.com/index.html"><FONT face=arial color=#ffffff size=2>Home</FONT></A><FONT face=arial color=#ffffff size=2>&nbsp;| &nbsp; 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